Do you remember when everyone read the classified ads? You could buy or sell anything ( legal ) by placing an ad in the newspaper or the item - specific ad weeklies; of course you still can, but an even better option for most consumers and marketers these days is the online seek / find route.
Someone out there is looking for a new home but dreads the process of driving to, walking through, and weighing options while a sales agent breathes down the back of their shirt. The buyer prefers to be their own “finder” but may retain a realtor as the transaction agent, the one who handles the paperwork after finding a new home. Wouldn’t we all like to omit the middleman ( or woman ) as often as possible, or rather omit their fee? A prospective buyer goes online and looks for a home for sale by owner. That buyer may be in your hometown or on the opposite side of Earth.
Used - car salesman. That’s a term that evokes unpleasant images of a coarse loudmouth in a gaudy plaid sports coat, hawking lemons of various vintage. Our apologies to those professional auto salespersons out there; we know that many of you suffer daily because of that stereotype. A lot of us, male and female, enjoy a review of the auto classifieds; I personally always home in on the ones that indicate a car for sale by owner. Hoards of would - be car buyers search the online ads daily and nightly.
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